WHAT VALUE DO WE CREATE?
UX maps can get our clients on the course from insight to action because action driven by insight can help shape the user experience.
WHO NEEDS THIS SERVICE?
Every organization should improve their users’ experiences. User Experience (UX) Journey Mapping is a design approach that helps organizations gain insight into the needs and wants of their target audience. The user experience is just that, an in depth look into how an organization’s end users experience its delivery of products or services over a period of time.
WHAT DO WE DO?
Sierra Learning Solutions helps organizations create UX Journey Maps to understand its users’ points of view, including their actions, thoughts, and feelings, with the ultimate goal of enhancing their experience. We guide organizations through four critical activities.
We find it’s useful to work with the full team – from clients, customers, consultants, researchers, and some users – to best understand the goals of mapping, set boundaries around the process, and collect data.